Don’t Count on Luck to Sell Your HomePosted Friday, March 14, 2014
Even though we’re celebrating St. Patrick’s Day this month, do not count on the luck of the Irish when it comes to selling your home. Finding the right buyer in this housing market can seem about as easy as spotting a leprechaun. However, with a little bit of research, you can identify the type of buyers most likely to purchase your home and develop a marketing strategy to target that group.
Pinpointing the buyers most likely to purchase your home and marketing specifically to that group is a tool that real estate professionals use all the time. Below are two crucial steps to identifying potential buyers of your home, appealing to the people most likely to purchase your property and selling your house quicker — which means claiming your pot of gold.
1. Identify the lifestyle fit. Think back to when you initially bought the property and what qualities caught your eye. Were you a single man looking for a bachelor pad or an empty nester looking for a place to retire? Coincidentally, whoever buys your home will probably have a lifestyle similar to the one you had when you bought your home. So, be sure to highlight attractive features, such as a game room for a bachelor or one-level living for a retiree.
2. Notice the neighborhood. Once you’ve identified the type of buyer, it is important to examine your neighborhood. People want to live in areas where they have the amenities they need. Do you live close to a good school? Is a new shopping development going in right down the road? Are there multiple parks within walking distance? These can all be things that attract the right buyer, but are often left out of advertising.
Do not count on leprechauns and luck to sell your home! While your buyer could turn out to be the complete opposite of your target market, you are more likely to have house-selling success if you reach out to a specific demographic.
If you could use help developing a marketing strategy to sell your real estate, please call me today.